Tide detergent marketing display featuring eco-friendly packaging labeled "Click it Cold," with new formula, packaging, and impact.

Tide advertisement with four people in white outfits and blue hats, the text "How do you get dirty?" and the hashtag #COLDKEEPSITCLEAN on a textured background.

Tide app interface with loyalty rewards program, showing Tide logos and 2,024 points on a smartphone screen.

Mobile phone screen showing a Tide app interface with menu options including rewards, shop, and contact links.

Comic strip titled "Dirty Shorts with Cool Guy" featuring a baseball game scene. A player gets dirty sliding into base. Cool Guy, a cartoon character, appears and helps clean the player's clothes. He promotes washing clothes in cold water to save money and remove stains.

A comic strip titled 'Dirty Shorts with Cool Guy' features a cartoon couple on a blind date. The woman is embarrassed by an incident and runs to the restroom, where 'Tide Cool Guy' appears, advising her on washing out stains with cold water. She returns to the date after changing. The strip promotes using cold water for laundry.

Comic strip titled "Dirty Shorts with Cool Guy" showing a man and woman on a blind date. The woman has an accident and is embarrassed. The "Tide Cool Guy" appears and gives her a backup suit, advising her to wash in cold to avoid stains. The date resumes with the woman now wearing a different outfit. Includes product branding and friendly messaging.

Tide "Click it Cold" campaign logo on a white tablecloth.

Tide logo with the slogan "Click it Cold" against a gradient orange to blue background.

"Tide" logo with a dirty background and the text "How do you get DIRTY?"

Person wearing a blue tie-dye bucket hat with 'Click it Cold' and Tide logo

Tide logo with the phrase 'Click it Cold' on a white textured background.

Infographic titled 'Why Tide Needs to Reduce Its Carbon Footprint,' discussing the environmental impact of carbon emissions. Highlights include the definition of carbon footprint, the average US carbon footprint, impact of methane and CO2, climate change effects, and the role of the ozone layer.

Blue basketball with Tide logo and "Click it Cold" text.

Tide promotional box with T-shirt and pamphlets

Laundry detergent box for cold water washing with 39 loads, featuring Tide brand and eco-friendly design.

Tide Eco Zinc laundry detergent container, 75 FL OZ, designed for cold water washing, with features like odor control and eco-friendliness.

Cardboard packaging with Tide Pods branding for cold water washing, labeled '42 packs' and 'Click It Cold,' featuring a logo for eco-friendly laundry.

White fanny pack with Tide logo and "Click It Cold" text, featuring a black adjustable strap and zipper closures. Small cartoon faces with blue hats are on the sides.